To enjoy benefits of community engagement, a company’s senior leaders should choose projects that they are passionate about and that fall in line with the company’s core values. Eric Blankenship's first job out of college was with the Tampa Bay Lightning. This is why marketing campaigns must focus not only on differentiating products and services from competitors’, but also on explaining why potential customers need offerings like ours in the first place. Eric Blankenship, vice president of marketing for the Tampa Bay Lightning, visited Samford University Nov. 7 to discuss the inner workings of marketing the National Hockey League team in Tampa, Florida. The Tampa Bay Lightning truly understands the digital body language of its audience. If senior executives are sincere, this sincerity will transfer to employees and, ultimately, the brand and company win the loyalty of the community. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. We will be one step closer to selling out and sending that puck sailing…right into the goal. Made possible by a partnership with the Tampa Bay Lightning and The Lightning Foundation, the USF MBA in Sport and Entertainment Management emphasizes business fundamentals of sports: management, marketing, finance, economics, and accounting. See how the power of partnership with Vinik Sports Group can impact your brand and deliver results. The hockey games, however, are not the topic of discussion. 20:00. TAMPA, FL. Whether the do-it-yourselfers do a terrible job or a great job is irrelevant; it is their perception of how well they perform the task that dictates whether they become customers. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . The Lightning were purchased March 2010 by an entity controlled by Jeffrey Vinik that also purchased the Tampa Bay Storm of the Arena Football League (AFL). The focus here is on the experiences surrounding the games. Take McDonald’s as an example. Sort By: Quick view. Provide executive leadership for Partnership Development & Activation Department of Tampa Bay Sports & Entertainment (Tampa Bay Lightning, Tampa Bay Storm, Amalie Arena). Vinik has also taken an aggressive approach to promoting hockey within the community, especially for underprivileged youth. Pat Maroon of the Tampa Bay Lightning, right, celebrates the game-winning goal in overtime by teammate Kevin Shattenkirk (not pictured) to give the Lightning … As the most trusted source for job openings in the sports industry, you can count on us to help you find your next break. tvrdí Palát. The last time Tampa Bay yielded more than three goals was in a … Philanthropy is on every company’s checklist and many companies feel that they have to do it. Every game has sold out this season and future games are expected to sell out as well. Our services fit seamlessly into any marketing strategy. The Lightning's community hockey department, Lightning Made, has opened new outdoor street hockey rinks across the Tampa Bay area, and is committed … … Blankenship admits that, although games being sold out is a positive, the downside is that games sell out so far in advance that it’s becoming tougher for new fans to find tickets to their very first games. Marketing technology firm Drift opens Tampa office The company already has offices in Boston, San Francisco and Seattle, but likes the Tampa Bay area’s pool of tech talent. This total has now eclipsed more than $10,000,000 since the program started nearly 5 seasons ago. TV. The two teams and the arena they play in all committed to a complete brand and business transformation under the banner of Tampa Bay Sports and Entertainment, LLC. Farmore Marketing is a creative marketing agency in Tampa, Florida. Blankenship explained that, for the Lightning, fan experiences include the ease of finding and purchasing tickets, the ease of parking, the customers’ experience walking from parking spaces to the arena, entering the arena, and finding seats. Created in 2010, Tampa Bay Sports & Entertainment (TBSE) and rebranded in 2020 to Vinik Sports Group (VSG), is one of the largest sports, media and live entertainment companies in … Your email address will not be published. Authenticity is an essential aspect of marketing, according to Blankenship. TAMPA, Fla. - The Tampa Bay Lightning will open its 2020-21 season without fans due to a recent rise in COVID-19 cases and hospitalizations across Hillsborough County and west-central Florida, according to Vinik Sports Group, LLC, the parent company of the Tampa Bay Lightning. Blankenship offered unique insight into how the Tampa Bay Lightning brand uses experiences to market the team. The award, a Silver ADDY for Television Advertising – Local (one DMA) – Single Spot: 30 seconds, were the result of the company’s creative that netted the Tampa Bay Lightning a video that was displayed during their in-game promotions.A few different versions were made to be shared on Nikita Kucherov’s and Tampa Bay Lightning’s social media where it has received … 20 years ago today, the Tampa Bay Lightning put a woman into an NHL preseason game. Jobs with Tampa Bay Lightning are just one example of the thousands of teams, leagues and sports industry employers we feature on WorkInSports.com. Your email address will not be published. The Lightning will be the team to beat as they take the ice for the first time this season who will be without their star, Nikita Kucherov as he recovers from hip surgery. Eric Blankenship's first job out of college was with the Tampa Bay Lightning. Created in 2010, Tampa Bay Sports & Entertainment (TBSE) and rebranded in 2020 to Vinik Sports Group (VSG), is one of the largest sports, media and live entertainment companies in the US with a proven track record of success in marketing, sponsorship and advertising. Tampa Bay Lightning salary trends based on salaries posted anonymously by Tampa Bay Lightning employees. More Sports Employers → Located in downtown Tampa, the 19,764 seat Amalie Arena (formerly the Ice Palace, St. Pete Times Forum and Tampa Bay Times Forum) became the home of the Tampa Bay Lightning in October, 1996. Sep 2018 – Jun 2019 10 months. Tampa Bay Lightning Hockey Club | Company Profile, Marketing Contacts, Media Spend, Brands. Restroom cleanliness actually differentiated McDonald’s from its competitors more than the food did; road travelers stopping to use the restroom and eat would stop at the place with the clean restrooms. The NBA's Toronto Raptors and the NHL's Tampa Bay Lightning won't have fans at home games in Tampa, Florida, until at least Feb. 5. They are often referred to as the Bolts, and the nickname is used on their current third jersey. After stints at the Lightning and The Heights, Eric Blankenship charts his own course with Mind Stone Marketing Group By Ashley Gurbal Kritzer – Senior Reporter, Tampa Bay Business Journal © 2019, American Marketing Association Tampa Bay. If we design experiences for our customers (beyond the commonly recognized touch points), our brands can remain in our customers’ minds even after our products are used and our services end. Are you looking for a sports internship or job with Tampa Bay Lightning ? By offering engaging, entertaining, image-rich or problem-solving content on the right channel at the best time, brands can deliver impactful marketing that people love. The statement is the motto of a Tampa Bay Lightning fan-retention campaign, ... As they were utilizing methods to increase the overall fan experience, the franchise was also focusing on strategic marketing. Marketing Strategy and Tactics in Action Featuring Tampa Bay Lightning Let’s look at an example of how Mogo Interactive helped Tampa Bay Lightning, a NHL professional hockey team, reach their campaign goals for their 2015-16 season through the use of marketing strategy and tactics. (April 27, 2016) – The Tampa Bay Lightning is in the midst of another playoff run and are giving fans throughout the Tampa Bay area the opportunity to … When factoring in bonuses and additional compensation, a Marketing Manager at Tampa Bay Lightning can expect to make an average total pay of $101,173 . Tampa, FL 33614 Interns that find themselves in an internship here should expect a commute under 30 minutes. Mentalities can be a serious threat to the success of our brands. Some of you may be thinking that experience marketing is easy when the product in question is an actual experience (a hockey game) and the team is a winning team. The marketing tactics listed above are clearly effective for the Tampa Bay Lightning because the team gained 300,000 new fans just in the past 6 months alone, and has reached one million total. Wickett is exiting his role as … Marketing Manager salaries at Tampa Bay Lightning can range from $40,442 - $108,416. 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